Travelers from all over the world, including yours truly, have made an obligatory pilgrimage to the site. After a particularly taxing day of medical scares, my friends and I made the trek to “I amsterdam.”
Now known the world over, the “I amsterdam” installation was designed as more than a tourist attraction. Did you know it was created as a branding tool for the city? According to it’s Web site, it is designed to promote “Amsterdam’s promise, diversity and wealth of opportunity … “
While I was unaware of any of this when I visited the iconic red and white spot, I did notice how incredibly popular it was.
It didn’t capture my attention for too long … with a city full of really interesting museums, gorgeous parks and coffee shops, it was hard to keep me there beyond taking a few photos. I did think it was cool, and loved the way people could climb on the sign (as evidenced in this shot), but would I go again? Probably not.
Have you been to “I amsterdam?” What was your experience there?